1. Choosing the right market

Not all craft fairs are created equal. Take time to research:

• Target audience – Does the event attract people who match your ideal customer?
• Footfall – How busy is the venue typically?
• Stall fee – Ensure the cost aligns with your expected profit.
• Theme & vibe – Some markets focus on vintage, eco-friendly, or artisan-only sellers.

Tip: Visit the market beforehand if possible - it’s the best way to understand the atmosphere and the type of products that sell well.

2. Crafting a stall layout that sells

Presentation matters. A well-designed and marketed stall draws customers in and boosts sales.

Here are some layout essentials:

• Levels are your friend – Use risers, crates, or shelves to add height and dimension.
• Clear labelling  and Branded Packaging – Easy-to-read price tags and product descriptions help customers browse confidently.
• A cohesive style – Colours, materials, and signage should work together and reflect your brand aesthetic.
• Make it inviting – Keep the space uncluttered, accessible, and visually appealing from a distance.
• A banner with your business name
• Business cards or QR codes linking to your social media or Etsy shop

3. Pricing your products confidently

One of the biggest challenges for first-time sellers is pricing.

Make sure to:

• Factor in materials, time, stall fees, travel, and profit margin
• Research how similar sellers price their items
• Offer a range of price points (small impulse buys + premium pieces)

Most importantly, don’t undercharge. Your work has value!

4. Payment Options: Cash isn’t enough anymore

Customers expect choice.

Consider offering:

• Cash
• Card payments (using a reader like Square or SumUp)
• Mobile payments (PayPal or contactless options)

Make sure your card reader is fully charged and have a float of small change for cash purchases.

5. Evaluate the day

After the fair, take time to reflect:

• What sold well?
• What didn’t?
• Did your setup work?
• Was the audience right for you?

Every craft market is a learning experience. Use your insights to improve next time.

Overall - enjoy the experience!

Your first craft stall isn’t just about making sales - it’s about building confidence, meeting fellow makers, growing your brand, and connecting with people who appreciate your craft.

 

Celebrate the hard work you’ve put in, embrace the learning curve, and enjoy the journey!

 

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